CATI Survey
Understand your customers and make data-driven decisions. Our professional CATI telephone surveys deliver actionable insights about your products, services, and market opportunities.
Our Capabilities
Why is it worth conducting CATI research?
CATI research, short for computer assisted telephone interviewing, is a method of conducting phone surveys supported by specialized CATI software and survey platforms. An interviewer guided by the system scenario can efficiently collect and analyze data about products and services.
This method is an extremely effective tool for market research, ensuring high-quality results through speed, accuracy, and flexibility. These advantages make CATI indispensable for both B2C and B2B companies seeking reliable customer insights.
In today’s data-driven business environment, informed decisions are critical. Surveys and interviews conducted by our specialized CATI interviewers provide the actionable insights you need to stay competitive.
Key Advantages of Using CATI Surveys
Rapid Data Collection
Telephone surveys enable rapid data collection, which is especially useful for urgent interviews, opinion research, or the need to obtain up-to-date information. That’s a great advantage over CAPI or paper surveys.
High Quality Answers
Interviewers use CATI survey software, which includes features that facilitate conducting CATI surveys, such as pre-set question sets and automatic navigation to relevant questions based on respondents’ answers.
For Every Market
CATI can be adapted to various types of marketing research and client needs, allowing for the customization of questionnaires and the research process to meet specific requirements. The CATI research method is used in public opinion surveys, market research, and business interviews. It is highly effective in marketing, social sciences, and many other fields.
Automation and Integration Enabled
The CATI survey method can be fully or partially automated. Fully automated systems can operate without human involvement, while in partially automated setups, interviewers receive support in the form of on-screen prompts or questions. Computer-assisted telephone interviewing services include features for automatically generating reports, data transfer via API, and presenting survey results in the cloud.
Quality Control of Interviewers
Data is recorded digitally, which facilitates analysis and interpretation. CATI software allows for monitoring and quality control of telephone interviews. Interviewers can be evaluated, for example, on efficiency, accuracy, and adherence to guidelines.
Gain a competitive edge through market insights
Market research is an essential tool that allows you to assess the current market situation and identify the direction for your company’s development. The data obtained during research makes it easier to make key business decisions.
At CCIG Group, we understand that modern organizations rely heavily on knowledge. Having a large amount of valuable information enables our Partners to gain critical competitive advantages. By using cutting-edge technologies, we collect data, which is then analyzed and presented in accessible and actionable reports.
Comprehensively conducted research provides valuable insights for a business, such as customer satisfaction with a service or product, evaluation of marketing campaigns, understanding customer preferences, and much more.
As part of our service, we offer our clients end-to-end solutions, from preparing the research scenario, selecting the target group, and conducting interviews, to analyzing the data presented in the generated reports.
Discover feedback about your company through a customer satisfaction survey
Market research is an essential tool that allows you to assess the current market situation and identify the direction of your company’s development. The data gathered during the research helps our Partners make key business decisions more easily.
Satisfied customers are the key to achieving success. That’s why it is crucial to have insight into their opinions about your brand, company, service, and products. To provide you with the most reliable results, we use the most recognized KPIs, such as NPS, CES, and CSAT.
What Else You Gain from Conducting CATI Survey Research
Quick Business Decision-Making
Thanks to the automation of the data collection process, CATI enables rapid conduction of public opinion and market research.
Identifying the strengths of products and services
High-quality collected information and reliable research results. All of this is made possible thanks to meticulous interviewers, quality control of calls, automatic navigation to relevant questions, and data analysis using CATI software. This process allows you to gain insights about the products and services offered by your company—or even your competitors.
Guidelines for Advertising Campaigns
Budget Optimization
Brand Strengthening
Answers to questions about CATI Surveys
What is the process of conducting a CATI survey?
The CATI survey process begins with preparing the questionnaire. Computer-assisted interviewers contact respondents by phone, asking questions according to the prepared questionnaire. Responses are recorded using CATI software. After the survey is completed, the collected data is analyzed and reported. The prepared reports include a summary and suggested actions based on insights from the survey.
What are the main features and capabilities of CATI services?
CATI services provide comprehensive support for conducting telephone surveys, including questionnaire design, interviewer training, sample management, conducting interviews, quality control, data analysis, and reporting of results. Therefore, they are highly valuable if you want to quickly gain insights into opinions.
How long does it take to conduct a survey using CATI services?
Thanks to efficient organization and the use of CATI technology, surveys can be conducted quickly and smoothly. The duration of the survey depends on its scope, the number of questions, and the sample size – typically, it takes from a few days to several weeks.
What types of questions can be asked in CATI surveys?
Questions can cover a wide range of topics – from opinions about products and services to political preferences or consumer habits. They can be both closed-ended (e.g., yes/no) and open-ended.
What are the costs of using CATI services?
The cost of a CATI survey may vary depending on the scope of the research, the number of questions, the size of the sample, and other factors. The service is priced to be affordable for medium and large companies. Please contact us to receive a detailed offer tailored to the needs of your business.
Are CATI services customized to the individual needs of my company?
Yes, we offer a flexible approach and tailor our services to the specific requirements and goals of our clients. Together, we will develop a research strategy that best meets the needs of your company.
Is using CATI services safe for my company and customer data?
Yes, we ensure the security of your data and compliance with personal data protection regulations. All information collected during the surveys is treated as confidential and stored with due care. We hold industry certifications such as PCC and ISO, confirming our professional approach to data processing.
Will I receive unlimited-time access to the survey results and the final report?
Yes, after the survey is completed, you will receive a full report containing the survey results, collected responses, data analysis, and conclusions. The report will be tailored to your company’s needs and will assist in making strategic business decisions. The report is your property.
What are the most common mistakes in CATI surveys?
- Unclear questions: Questions that are too complicated or ambiguous.
- Non-representative sample: Selecting a group of respondents that does not accurately reflect the desired sample.
- Overly long interviews: Interviews that take too long may discourage respondents.
What are the trends in CATI research?
- Automation: Increasing use of AI-powered automated systems to conduct interviews.
- Integration with other methods: Combining CATI research with other data collection methods, such as online surveys or focus groups.
- Real-time analysis: Utilizing modern technologies to analyze data in real time.
How does the interviewer training process work?
Interviewers undergo comprehensive training, which includes:
- Survey Familiarity: Thoroughly understanding the questions and the survey logic.
- Interview Techniques: Effective methods for asking questions and responding to respondents’ answers.
- Software Operation: Instructions on how to use the CATI system.
We conduct ongoing training to continuously improve the quality of interviews.
What are the typical performance indicators for CATI surveys?
- Response rate: The percentage of people who agreed to participate in the survey compared to the number of people contacted.
- Interview completion rate: The percentage of interviews that were carried out to the end.
- Data quality: An assessment of the consistency and completeness of the collected data.